Sioma Falls, Zambia
The government of Zambia, through its Ministry of Tourism and Arts, MoTA, has signed a Memorandum of Understanding, MOU, with United Consulting, an international organization dedicated to the promotion of tourism in Africa.
The firm is expected to distil the letter and the spirit of Zambia Tourism Master Plan, ZTMP, in a manner that will make it potent to attract ideas and international funding to provoke actualization of the goal and objective of the country’s tourism master plan.
Zambian government representative, Dr Auxilla B. Ponga, who is the Permanent Secretary, Ministry of Tourism and Arts of Zambia, declared that “while COVID-19 is hitting hard in many countries, it creates a window of opportunities for Zambia to put in place the conditions, infrastructure and capacity building to prompt dynamic investors to the country”, he said.
Dr Auxilla B. Ponga, further stated that the tourism ministry “is confident that bringing in United Consulting through this MoU, will allow my Ministry and the country at large, to achieve the vision of making Zambia to rank among the most preferred holiday destinations of Choice in Africa and a regional conference hub” he said.
The accountable officer of the tourism ministry to the government of Zambia, Auxilla Ponga, noted that the strategic collaboration will change the image of Zambia’s tourism potential into a reality capable of attracting the industry’s world-leading champions.
He said the Zambian government expectation from engaging United Consulting is to generate the key drivers for boosting resource mobilization to enable the implementation and execution of projects to attract both private and public investors to the tourism sector of the national economy.
Speaking on the brief as contained in the Memorandum of Understanding, MoU, the United Consulting Chief Executive Officer, CEO, Mike Tavares said: “This MoU between UC and the MoTA Zambia, emphasizes the cross-cutting nature of tourism and the importance of cooperation at every level to ensure the sector works for everyone.
Mike Tavares assured that UC expertise will be deplored to deliver to MoTA “the tools to ramp up initiatives, leading fund mobilization, attracting key investors, and developing new sustainable projects, providing opportunities, and driving social and economic recovery.”
He, however, noted that 2021 will be such a unique year for the tourism industry as the drivers of the industry must be at their wit’s end to ensure recovery in record time and chart a growth trajectory that will impact other sectors in the global economy.
In Nigeria, United Consulting’s Country Director is Honourable Akinkunmi Fakeye, a one time Special Adviser to late former Governor of Oyo State, Isiaka Ajimobi. A member of many professional bodies on travels, tourism and hospitality. Nigerians no doubt yearn for partnerships that will provide a lift for all aspects of travels, touristic sites development, among others on the domestic terrain.Share