May 31, 2023

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Lagos Government to Launch Arrays of Tourism Events for Q4

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Lagos Central Business District And Her Natural Aquatic Splendour

The Lagos State Government is given tourism in all its facets a shot in the arm as it will soon unveil an all-encompassing promotional scheme tagged, “Q4 – Lagos Initiatives”. The scheme intends to bring every aspect of the tourism value chain under the oversight of the state’s Ministry of Tourism, Arts and Culture in a way that private initiatives would own their businesses and their ideas being deployed with the view to achieving clients/visitors satisfaction thus recording good return on investments.

A media statement by the Commissioner for Tourism, Arts and Culture, Mrs Uzamat Akinbile-Yusuf, said the “Q4 – Lagos Initiatives”, is to galvanize awareness of local tourism potentials and promote traditional activities that abound in the State, especially during the ember months.

She said the ministry starting from this year will begin to leverage various socio-cultural and economic opportunities that have since existed during this period, to give domestic tourism a boost and simultaneously attract foreign visitors to the smart city of Lagos.

Suntan beach

Uzamat Akinbile-Yusuf, explained that “the objectives of the initiative include selling Lagos to the world through a designed permanent merchandising marketing social platform to optimize revenue generation opportunities for the economy”.

She added that the gesture will ultimately inspire most Nigerians and not Lagosians alone to, observe their holidays in Lagos instead of the rush outside the country, savour various tourist sites and witness an array of festivities that are peculiar to that period of the year.

The commissioner noted that since data of visitors to the state, both local and international, is very crucial to the government for planning purposes, the period, Q4 – Lagos Initiatives,” will afford conscious data tracking by the ministry and all the government agencies concerned.

Pharmacist Akinbile-Yussuf enthused, “government through its various agencies will collate comprehensive data of events during the holiday period and determine the number of inbound tourists for the industry while maintaining standards to meet global quality demands”, she said.

Lekki-Ikoyi link bridge

Uzamat Akinbile-Yusuf highlighted deliverables her ministry will not overlook thus, “for us to deliver on this mandate, all event organizers are expected to get a clearance from the Ministry of Tourism without paying anything to enable the Government to plan and monitor these events”.

The statement further explained, “Hospitality Practitioners, Event Organizers and Tourism Establishments are also expected to obtain Event Clearance. The Ministry will also collaborate with Security Agencies and Safety Commission to ensure hitch-free events”, she assured.

The commissioner however affirmed that her ministry “is poised to deliver a data-driven, three-month calendar activity establishing Lagos as the preferred destination for the season and the end of the year holidays”, she said.

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